Methodology - ZEMOGA^ - creative digitally

Ideation

The Innovation Lab is a set of proprietary tools and methods that allows Zemoga to create unique solutions for our clients. Through research, we identify new opportunities and threats that our customers need to pay attention to. Then, Zemoga conceptualizes digital solutions that will help our customers achieve growth and change. After that, Zemoga builds prototypes for user testing and acceptance. Finally, we help our customers develop a business case to explain why the solution makes business sense.

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Production

The Digital Foundry is our state of the art digital production facility. It is made up of three parts: 1) The Creative & Experience Design Team focuses on designing engaging experiences, that position and empower brands in the digital realm. 2) The Application Development Team focuses on developing robust, scalable, secure and high performance applications for multiple platforms. 3) The User Interface Development Team focuses on merging both creative and software requirements into unified and holistic rich user experiences.

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Promotion

The Marketing Kitchen is our industry leading digital marketing and promotion facility. It is made up of four areas: 1) The Market & User Research Team collects information on what features can be included in the digital marketing campaign to sway the target demographics buying decisions. 2) The Campaign Design Team focuses on designing digital campaign experiences that best reach and engage the desired audience. 3) The Campaign Deployment Team produces the campaign, performs all related media placements and triggers the launch. 4) The Campaign Measurement Team monitors the campaign throughout its life cycle and continually produces reports to identify if key performance indicators are being met.

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Measurement

Our Intelligence Bureau measures all Key Performance Indicators (KPI) that we define with our clients and recommends actions as a result of these findings. Whether it's conversion, basket size, engagement length, or return visits our clients are able to monitor their KPIs through the client dashboard. Our analysts monitor the same KPIs, and recommend modifications to the applications that will improve the results. Then they work with our Digital Foundry to implement and monitor these improvements.

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