BMW-Expression of Joy

Toyota

 

 

 
  • CLIENT:
  • Toyota
  • INDUSTRY:
  • Automotive
  • DESIGN TYPE:
  • Flash Design
  • SERVICES:
  • Digital Foundry

PROJECT DESCRIPTION:

EXPRESSION OF JOY is an amazing interactive promotion BMW created to promote their latest sportscar release. This unique experiment involved giving South African artist Robin Rhode a specially outfitted Z4 and letting him run wild. BMW recorded the whole experience and turned to RTT and Zemoga to translate that unique artisitc act into on online experience that everyone could enjoy.

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