Zemoga

We use tools like our SPARK sessions and TOBII eye tracking to identify business objectives, key stakeholders, user needs and KPIs. We map these key data points to features and functions and develop a digital strategy based on these findings. The final output is a fully developed project plan that identifies all key milestones, resource requirements, costs and timelines associated with the final deliverable.

In the Definition stage we begin to develop the structure of the digital offering. Overall site information and architecture, wireframes, navigation and content definition are all a part of this stage of development. Most importantly, we ensure that site plans adhere to UXD standards, remain true to the outputs of the discovery phase, and receive buy in from key stakeholders (including IT and end users).

In the design phase we review use cases and key outputs from previous phases to develop the visual "look and feel" of the offering. Our approach to user experience design begins with ideation tools like sketches and mood boards and proceeds to visual comps .

Staging deployments allow the agency and the client to preview and test the application, in order to achieve streamlined development of components and their functionalities. After testing is completed and all issues have been resolved Zemoga handles production deployment. Our application development team sets up servers (Amazon EC2 cloud) and carries out the entire deployment process.