What’s next? What’s right around the corner? When your core business is digital innovation, these are the questions you ask every day. It’s why we attend conferences and training sessions dedicated to new technologies. It’s why we monitor competitor’s activity and look for outstanding examples of creative work. And it’s why we launched blogs like this one – to found out what our customers are focused on and what new innovations are capturing their imaginations.
It’s the nature of our business that these kind of questions never go away. The things that were getting us excited twelve months ago have become part of the mainstream. Everyone from Starbucks to the US Air Force is using social media these days. Esquire just plastered augmented reality all over the cover of their latest issue. And the 100,000 apps designed for the iPhone speak plainly to the emergence of the mobile platform.
As we enter 2010, we keep looking forward. One of the major trends we see is the movement of things like AR and social media moving from the “Hey, that’s cool!” to real, practical and usable tools. This is partly consumers becoming more familiar with these technologies. But it’s also a reflection of the times we live in. With working people more time crunched than ever (and unemployed people looking harder than ever to find their next job) the balance between distraction and accomplish assigned tasks is definitely tipping in the latter’s favor.
So what are going to be the next big trends for 2010? Will we see the emergence of HTML 5 as a viable alternative/threat to Flash? Will Google Wave actually grow to a level of adoption where it will actually become useful? Will Droid become an alternative platform to the iPhone? Will we see the emergence of a new type of netbook – something between the current models and a traditional laptop (and where is that Apple tablet anyway?)? Will mobile hot spots or free public Wi Fi emerge in a big way next year?
The honest answer is we don’t know. But, like always, we’ll be keeping our ears to the ground and our eyes on the horizon to try and see what’s coming next. For us (and for you as well, we’re guessing) staying ahead of the curve is still the main component of our business strategy.
Tell us what you think? What’s the next big, cool, new thing?