Like all good marketers, we’ve saved the biggest news for last (Hey, with Steve Jobs on sick leave, Jason is ready to take over his “Just one more thing” tagline). We kicked off the New Year right by announcing that we had joined with long time client Rodale to become their official digital agency of record.
As Rodale’s new digital agency of record, Zemoga will work closely with Rodale’s Integrated Marketing Team to fulfill its digital strategy and production needs and deliver integrated, cross-platform marketing solutions to advertisers and audiences. With a focus on advertising-based projects that arise among Rodale’s portfolio of digital properties, including digital assets for brands like Men’s Health, Women’s Health, Prevention, Runner’s World and Rodale.com, Zemoga will collaborate with Rodale to develop premier digital solutions.
“Zemoga has demonstrated exceptional creative and technical skills in its innovative work with Rodale thus far, and we are excited to be deepening our partnership through our Advertising Sales and Marketing group,” said Rodale President of Integrated Marketing and Sales, CMO Gregg Michaelson. “This new strategy will enhance our ability to offer the most cutting-edge and successful digital campaigns in the market.”
The partnership marks the first time Rodale has engaged an agency of record to meet its digital marketing objectives.
“We are very pleased to partner with Rodale to expand its multimedia platform capability across all its brands,” DJ told Advertising Age and a number of other media outlets. “We look forward to working hand-in-hand with the integrated marketing team to devise creative strategies and develop multimedia campaigns that are both highly effective and extremely efficient to manage.”
The first-of-its-kind partnership for Rodale will further advance Rodale’s creative and technical capabilities, enabling them to deliver integrated, cross-platform digital campaigns that generate results.
Like we said, a great way to start the year. We’re looking forward to working with the Rodale team to deliver some truly game-changing stuff for the publishing/media world.