By DJ Edgerton (@wiltonbound)
Do you think the glass is half full or half empty? Or to put it another way, what’s the zeitgeist (that’s a fancy German word for the “spirit of the times” in case you were wondering)?
It’s a question that’s looming large in my mind these days. I started off 2009 with a letter to our clients, partners and co-workers, letting everyone know my own take on (what we all agreed) was a rough road ahead. As anyone who knows me will tell you, I’m a serial optimist. I see silver linings in the darkest of clouds and thanks to God, Irish luck or whatever force is watching over myself and my fellow Zemogians, it’s worked out for us. 2009 was a good year for Zemoga and we’re all eagerly anticipating 2010.
But I do realize that I’m in a very special position. The industry I’m in is positioned for long term growth. We’re a lean and mean outfit that’s dedicated to an entrepeneurial and innovative business culture (we’re not trying to turn around battleships). And we’re technologists and futurists. So we get to see the cool stuff that’s coming first (something that naturally breeds optimism).
But what about the rest of you out there? What about our friends and clients in traditional media trying to evolve their business models and deal with shifting revenue streams? What about our colleagues working in large corporations who are trying to shift institutional priorities and manage overstretched budgets? What about some of our friends who have lost their positions in the last year? Are you hopeful and excited about new opportunities?
Let me know how you’re feeling. Give me a reality check. And let me know if I or Zemoga can help you with the challenges that you’re facing. That’s not a sales pitch. It’s a sincere offer to help. I want 2010 to be the Year of Collaboration (both for Zemoga and the larger community). And I’ve got my team working on some tools specifically designed to help promote that cause. But before we talk about all that I want to ask you (in the words of the great philosopher Joey Tribbiani) …
… “How you doin’?”