There are a few familiar faces in the Wall Street Journal today! On the front page, there is an article about the “It’s Colombia, Not Columbia” campaign and how it went viral.
The article focuses on the campaign’s goal to change people’s view about Colombia. As of last night, it hit the top spot as the most popular article on the Wall Street Journal site, and was tweeted over 1,000 times.
From the Wall Street Journal:
Carlos Pardo, a digital-media executive, helped create the “It’s Colombia, NOT Columbia” campaign last year at a global social media event. Initially a lighthearted presentation for Zemoga and Compass Branding, digital media and marketing firms in Bogotá, it has become a force all its own. Make the mistake on social media and you are very likely to be corrected.
“We’re not trying to insult the people or companies that make this mistake,” says Mr. Pardo. “We don’t say ‘Hey, idiot, fix it!’ We just say ‘Dear so-and-so, it’s Colombia, not Columbia.’ “
You can read the rest of the article here!