By Kimberly Reyes (@CommDuCoeur)
Mobile commerce. Experience shopping. Niche merchandising. Cross-channel marketing. There’s a lot going on in the retail space right now, but one thing’s for certain: the social consumer matters. That’s why we’re going to be attending BDI’s “The Social Consumer: Case Studies & Roundtables,” a half-day event next Wednesday, March 23rd. We’re also launching our new thought leadership effort, Baskets & Bytes, which will explore all things digital and retail. Come join us:
Date: Wednesday, March 23, 2011
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center of the City University of New York; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Also, they announced the agenda for the event:
|8:00 a.m. – 8:30 a.m.||Registration & Networking Breakfast|
|8:30 a.m. – 8:35 a.m.||Introductory Comments
Steve Etzler, Founder and CEO, Business Development Institute
|8:35 a.m. – 8:40 a.m.||Introductory Comments
Michael Pranikoff, Director, Emerging Media, PR Newswire Association LLC
|8:40 a.m. – 9:10 a.m.||Keynote Case Study: Digital Fitness
Presented by: Bonin Bough, Director of Digital and Social Media, PepsiCo
Society is rapidly becoming 100% digital. New technologies have transformed the way people work, learn, communicate, and share. Yet large organizations have often failed to pace with this transformation, and now lag far behind the rest of society in their digital thinking and capabilities. For businesses to survive, let alone succeed, they must quickly and continuously adapt to the ever-changing digital environment. The key is Digital Fitness – embracing the attitudes, adopting the tools, and allocating the resources necessary for organizations to thrive in a dynamic digital world. In his presentation, Bonin will explain the elements of Digital Fitness, and how to drive its principles throughout an organization. He will detail how PepsiCo has become one of the most Digitally Fit companies in the world, helping to drive the business and support the company ethos, “Performance with Purpose.” For organizations, the stakes could not be higher: embrace Digital Fitness, or go the way of the dinosaur.
|9:10 a.m. – 9:35 a.m.||Case Study: One Marketing Program, Two Audiences: How Social Content can Bridge the Messaging Divide
Presented by: Stacie Bright, Senior Communications Marketing Manager, Unilever
Discover how social media content can drive a marketing program’s success, in numbers and brand equity. Stacie will review how the launch of the first ever Dove Men’s line found it’s home in social media with men and the primary shopper.
|9:35 a.m. – 10:00 a.m.||Case Study: Behind the Scenes Keys to Social Media Success
Presented by: Paul Hernacki, Chief Technology Officer, Definition 6
A look at the critical roles, approach and teamwork required across the disciplines of marketing, creative, and technology to bring about real success in social media based on award-winning work Definition 6 has done with one of the largest brands in the world.
|10:00 a.m. – 10:15 a.m.||Break|
|10:15 a.m. – 10:40 a.m.||Case Study: UbyKotex Gets Real
Presented by: Juliet Wilson, Sr. Brand Manager, KOTEX® Brand & Julie Lee, Executive Director, Engagement Manager, Organic, Inc. for Kimberly-Clark’s Kotex Brand
By integrating the branded website and all launch activity with the social web, U by Kotex drove healthy dialogue and provided real answers by engaging thousands of women in meaningful conversations which created major waves of widespread media coverage for the Declaration of Real Talk Campaign. The campaign helped drive even more online dialogue, earning the brand six and a half times more conversations online than its next closest competitor, including on the branded site, in the social networks, and consumer generated content and videos. Learn how UbyKotex extended the solution of authenticity into the social sphere.
|10:40 a.m. – 11:05 a.m.||Case Study
Presented by: Alan Nugent, CEO, Mzinga
|11:05 a.m. – 11:30 a.m.||Case Study: Creating an Effective Social Media Strategy through Dialog and Advocacy
Presented by: Marcy Cohen, Senior Manager, Social Media, Sony Electronics, Inc.
You can’t possibly engage with every consumer about your brand so learn how to deploy scalable programs that effectively reach consumers through multiple social platforms and create advocates who will speak on behalf of your brand.
|11:30 a.m. – 11:55 a.m.||Case Study
Presented by: Tom Dorf, Director of Advertising Sales, MocoSpace
|11:55 a.m. – 12:10 p.m.||Break|
|12:10 p.m. – 12:40 p.m.||Roundtable Session 1|
|12:40 p.m. – 1:10 p.m.||Roundtable Session 2|
Click here for a list of the speakers, which will include our very own Jason Brandt, who is moderating a roundtable on “Social Style.”
See you there!