by Giselle Salgado
Project concepts inside Zemoga always come out from brainstorms, the underlying source of innovation. Brainstorms are the funnels that receive the creativity of the Z-Team, allowing for the beginning of a visionary process that sorts out the best of their knowledge, experience and imagination, and turns them into solutions.
Is widely known that we are fond of our idea sessions. We enjoy the process and we love to share our ‘brainchildren’ as we get into the projects. Every project arises as a question and ends end up with a solution, taking advantage of just few tools: gray matter (here it might be green), markers and sticky notes.
At the end of an idea session we always feel happy and positive as we look at the walls – collages of bright paper and inspiring words. Still, for me, it was also frustrating to see how many ideas were saved and how much paper waste was produced. Thinking about how many trees were cut to get such a large amount of sticky notes was kind of sad. We simply took the best of the ideas and throw out every paper as if it were waste.
After attending a few brainstorm sessions, I became very worried about all that paper, used for a short amount of time, with no other purpose. So I started thinking about what could be done with all that paper that we enjoy day after day.
This 3”x3″ paper aids inspiration, serving as a substrate to preserve ideas and to share thoughts. That one-session use was not enough for me and I wanted to give a second ‘life’ to the paper. What if we reuse discarded post-it notes to build something more inspiring and enjoyable? And the Ztickies initiative was conceived.
It was Christmas time, and the Innovation Team was developing a seasonal game, which main character was our inspiration for the first wall. The Z-Team was challenged to build a huge mural from used sticky notes, featuring a fluorescent Zanta.
To see people gathered in front of an empty wall to make a piece of art out from brainstorm waste was amazing. The collaborative work resulted in a project that extended in time, being propelled by the whole office.
Following the green initiative, we began 2011 with an homage to the endangered species of our country, hoping to sensitize our team about eco-friendly practices and to draw attention to our very own fauna, which is in need of protection.
Earth Day is here and we are all thinking about what we are doing for our planet —we hope not only at Zemoga, but everyone, everywhere. And so, we want to involve our friends, followers and fans in the Ztickies project, to tribute our planet.
The latest challenge is the hammerhead shark, a funny fish, who can be seen swimming off the coast of Malpelo Island of the Pacific Coast of Colombia. In honor of Earth Day, we’d like for you to vote for the next endangered animal we feature on our walls.
May 1st, Zemoga will launch the next Ztickies Call, with the most voted wildlife buddy.
So? What shall it be?