Gulfstream is a leader in business and personal aviation since 1958. When they reached out to us they had the need to bring the luxury jet showroom experience to life in a compelling and mobile digital experience.
Have you seen the interior of a private jet? The first time we had the chance to step into one of their G450s we were able to discover the overwhelming amount of details they hide inside. We needed to create an app capable of switching layouts, styles and materials in real-time for more than 62 different elements in the interior of a plane —not to mention the details in the exterior.
How can we empower a user to design a private jet in real time in an effortless way without losing sight of the plane in the process? With a high sensitivity to the fact that GulfStream is the ultimate in luxury brands, the design team explored multiple approaches to a visual style that matched the perfection of their product design.
With the finished products, designers and customers alike can effortlessly tap and drag from one feature category to another, all while maintaining a natural flow throughout the configurator experience. And with the mindset of making this a mobile showroom experience, we leveraged the hardware capabilities of the iPad to add an augmented reality layer that allows you to virtually walk through your new jet by reading data from the device’s gyroscope.
The collaboration between our teams and Gulfstream allowed us to build a crisp, engaging and virtually limitless customizable experience that takes the sales process to another level. With the help of Zemoga, they not only succeeded, but exceeded their high expectations.
The application debuted at the NBAA (literally the trade show for the jetset) in October 2012 to overwhelming praise and was hailed by Tray Crow, Gulfstream’s director of interior design, as a powerful sales tool due to it’s ability “…to show clients their vision, real time, right in front of them”.
The role we played
- UX/Product Design
- iOS Development
- Project Management