The speed at which your digital product goes to market can make or break its performance. It's a major priority for your business: beating your competition to the punch and delivering a digital product quickly that captures the attention of your target audience.  However, striking the perfect balance of product quality and time to market isn’t easy, especially when you’re lacking the internal resources and time to prioritize both tasks equally.

Drawing on outside help for product development doesn't only help you meet your go-to-market deadlines. It also provides you valuable expertise and guidance that will upskill your internal team and push them to produce higher-quality work down the road. 

Let’s take a closer look at exactly how outsourcing development can be a part of a quick go-to-market strategy and position your business for long-term success.

Dedicated Development Support

Your internal team is likely strapped for time as is — expecting them to drop their other responsibilities and focus solely on developing and deploying your digital product likely isn’t realistic. To avoid pushing back your go-to-market deadline, hire outsourced staff to ensure product development stays on track.

Your outsourced staff will be able to dedicate themselves fully to the development of your product, and ensure work is progressing smoothly from start to finish. This will allow your internal team to focus on their most pressing tasks without sacrificing your speed to market. 

Another tip: make sure you and your outsourced partner are aligned on development expectations, goals, and potential obstacles. This will help them understand what’s needed of them, and enable them to provide timely work and quality results.

Long-Term Roadmap

A quick go-to-market strategy is likely top of mind for your business, and your outsourced staff should be able to keep you on track to meet your goals.

A true outsourcing partnership results in more than just increased speed to market. A quality outsourcing partner will not only position your business well to meet your go-to-market deadline, but should help you think ahead to what your team should be focusing on post-deployment.

Naturally, the work doesn’t stop once you’ve launched your product. Your outsourcing partner should be able to help you develop a long-term product roadmap that sets the right expectations and goals for your digital product.  Your outsourcing partner can help you glean valuable insights from user engagement regarding aspects of the product that need improving.

So while hitting your go-to-market deadline is important, your outsourcing partner should help you adopt a holistic approach to product development that positions you for success well after product deployment.

Industry Expertise

Regardless of whether this is your first product launch or your 100th, having an outsourced staff that’s experienced in serving your industry can help ensure your product is successful and embraced by the right target audience.

Your outsourced staff can perform valuable market research to get a better sense of what the common pain points are of your ideal users, and how your digital product fills a much-needed gap in the market you’re serving.

This isn’t to say you should only consider outsourcing partners that have proven experience serving clients in your industry. The best outsourcing staff are committed to innovation and collaboration, meaning they’ll take the time to immerse themselves into your company and think outside the box when it comes to ways your product can stand out from the pack.

By embracing industry expertise from your outsourced partner that ultimately helps inform the direction of your product development from the onset, you’ll avoid obstacles along the way that can keep you from hitting your go-to-market deadline.

An Eagerness to Innovate

Your initial plans for product development almost never go off without a hitch. There will likely be issues along the way that you didn’t plan for. And when they’re not handled properly, they can severely slow down product development. That’s why it’s not enough to hire outsourced staff that simply meets baseline expectations in terms of the work they provide. You should seek out an outsourcing partner that is eager to innovate and think creatively when it comes to product development.

Acting as an extension of your team with an outsider’s perspective, your outsourcing partner may be able to breathe new life into product development and provide a new way of looking at things that you previously hadn’t considered. Drawing on their years of experience and innovative solutions, your outsourced staff should be bringing new ideas to the table and pushing your internal team to build the best product possible.

In addition to helping your business increase speed to market, your outsourcing partner’s commitment to innovation could unlock a world of potential for your digital product and give it the best chance of success.

Zemoga: The Ideal Partner

Built on the belief that quality work comes from completely immersing ourselves in our clients’ cultures, Zemoga acts as an extension of your team to ensure the work we provide is tailored to your particular needs. With over 20 years of experience, we’ve been proud to partner with some of the leading global brands and ensure go-to-market deadlines are met, and the final product is developed with the target users' interests in mind.

Our business model is driven by culture and care — care for our people, our clients, and their business success. Together, we'll design and engineer better digital products and experiences with the right delivery model and team structure for your company.

Contact us today to learn how our dedicated team can help you meet your go-to-market deadlines and build the best digital product possible.